Rap Music And Its Effects On Modern Music Industry

SOUTHERN RAP Southern hip hop also referred to as southern rap originated from the southern cities like New Orleans, Houston, Atlanta, Miami, Memphis, and Virginia Beach, just like the names implies. Rap music has transformed modern music greatly during the decade of 1997 and 2007 (Dyson 61). The decade has seen the southern artists rise to both national and international prominence. The southern cities have churned up modern rap artists like Dwayne Michael (Lil Wayne), Clifford Joseph (T.I) and many others .This papers aims to examine various artists, music and scholarly articles in analyzing rap music in southern cities and its effects on modern music industry. In 1995, an Atlanta based rap group Goodie Mob introduced the idea of†¦show more content†¦The understanding of the idea of the Dirty South and southern rap in general has found the articulation in stereotypes of the south: the emergence of the idea represented a shift in already established geographical imaginary of hip hop music which is bombarded with authenticity and marketability claims (59). Before the idea, southern cities were not completely excluded from rap, but they were obliged to stick to certain styles and conceptual limits so as to reach a wider music authenticity for their own economic prosperity (63). The period of Dirty south saw a substantial growth of major rap label investment in particular the southern cities (Taylor Virgil 251). Research studies have remarked the dirt south phenomenon as contradictory and paradoxical about its music and place (251). For some scholars, the stylistic distinctions between the produced music in different geographical areas are not avoidable to the shifts in economical and political context (Dyson 64). The connections between styles of music and its origin appear to be more organic because of the ways in which they are layered; the styles and origin makes meaning through repetition and establishment of implicit and explicit links (66). Since the emergence of Bronx in 1970s, rap industry has centrally focused with place-based industries. Geography has played an important role in conception of authenticating the characterization of rap genre